Students will examine the adoption of digital health innovation through the lens of health care providers and entrepreneurs and will be matched with C-suite executives for mentorship. This course begins by looking at how problems are identified and solutions are sourced by the spectrum of health care provider types. Simultaneously, each student will look at this process from the entrepreneur’s perspective, better understanding how solutions should position themselves in the market, target key stakeholders, and successfully navigate the adoption and implementation process. Mentors will be available for guidance throughout the class, and students will be expected to adopt the mentors’ companies as an avatar through which they will examine this process.
Topics:
- procurement process, integration across the buyer’s organization, identification of pitfalls
- breadth of the health care provider landscape
- key elements of a pitch needed to successfully engage a health care provider
- how health care providers can productively work with early-stage innovations
- effective strategies and common mistakes that past digital health solutions have made